Project Overview

• Client: ai71 (Abu Dhabi)

• Product: Mira, enterprise Voice AI for call centers

• Role: Product Designer (end-to-end)

• Timeline: Aug 2025 to Oct 2025

• Tools: Figma

• Deliverables: full-page website designs, reusable UI system, dashboard direction

Context

ai71 builds AI products for enterprises and governments. Mira needed to feel modern and premium while staying clear, structured, and enterprise-ready.

Problem

• The value proposition had to be understood in seconds

• The design needed to build trust (security, reliability, compliance)

• We had to show real product proof (dashboards, analytics, workflows)

• The system had to scale across many sections and pages

• Light and dark themes had to stay equally readable and consistent

User Goals

• Understand what Mira does immediately

• See proof the product is real

• Feel confident about enterprise readiness

• Scan use cases quickly

• Reach a clear next step (try, request access, book demo)

Business Goals

• Launch a premium product identity under ai71

• Increase demo and access-request conversion

• Produce build-ready full-page layouts for marketing and sales

• Establish a reusable component system for future pages

What I Designed

• Hero and navigation system with clear messaging and strong CTA

• Full-page sections (capabilities, industries, proof, privacy and compliance, CTA)

• Light and dark theme design system (type, color, gradients, components)

• Product proof modules (dashboard preview, charts, operational visibility)

• Modular capability grid for fast scanning and consistent layout rhythm

Outcome

• Delivered a complete set of high-fidelity, implementation-ready full-page designs

• Created a scalable visual system for future Mira pages and product surfaces

• Produced assets that work for marketing, sales enablement, and stakeholder alignment

What I Would Improve Next

• Add more enterprise proof (case studies, security badges, architecture overview)

• Expand the dashboard story into a clearer end-to-end flow (call to resolution to reporting)

• Formalize a larger component library for faster rollout across new pages